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"Streaming and my love for creating and entertaining kind of just made me feel like I needed to be a creator, be on camera." Game Rant spoke with Nova about being a host for G4's Attack of the Show! and Invitation to Party, plus her various other projects. This includes traditional media, but an early interest in RPGs and Twitch streaming really set her path. While Nova describes herself as "kind of an online comedy creator," she is ultimately passionate about telling stories. Nova turned 25 in July 2021, making her one of the youngest G4 hosts alongside Ovilee May known for her work as an esports reporter and host at Riot Games covering League of Legends.
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The newly revived G4 network has many such individuals, with one who has a particularly full plate being Fiona "Nova" Piccoli. Personalities on platforms such as YouTube can write, research, edit video, curate social media engagement, and perform on camera. This may take the form of freelance writers or coders who spread their services wide, but "content creators" are perhaps the most visible examples of this. With streaming platforms poised to replace longstanding television networks, the question isn’t if broadcast television will collapse but when.In the Internet age, many with predominately online jobs are multi-hyphenates people whose place(s) of work require them to wear various hats.
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With more traditional TV programs losing traction, one wonders if television as we know it will even exist a decade from now. G4 was TV’s effort to try and stretch itself into the new era of entertainment. This might give people pause who have recently seen executives from Paramount leaving the company. The end of G4 was somewhat heralded by the company president, Russell Arons, leaving just two months earlier. G4 aimed to entertain a crowd of viewers that usually got their content from the internet, so their programming reflected the type of content one would typically see from YouTube sketch comedy groups and people that produced machinima. G4’s focus on esports put it in competition with big streaming websites like Twitch, which is most certainly the biggest place to go for esports events.
But G4 holds that strange place in TV where networks try to bridge the gap between regular television and events that are more often shown on the internet. If anything, a much greater sign of change would come from Comedy Central losing Trevor Noah as the host of The Daily Show and wondering if late-night talk shows will continue to be relevant on streaming platforms. If anything, it was a network’s first attempt at adapting to a new form of entertainment.
G4 was never a big staple of broadcast television. So the effort to bring the channel back was not effortless or ignorant of TV’s changing cultural surroundings. And G4 even brought in Twitch streamers Fiona Nova and Will Neff, as well as some not-so-human live streamers like CodeMiko and the degenerate rat-puppet, Ratty. Names from YouTube included Kassem G, Jirard “The Completionist” Khalil, and Gina Darling. But now, under a year later, G4 will be shut down once more, resulting in the layoff of 45 employees.Ĭomcast Spectacor tried to make G4 relevant by bringing in talent from YouTube, Twitch, and recognizable esports personalities such as Alex “Goldenboy” Mendez ( The Titan Games), Ovilee May, and Froskurinn. They even hired former employees from the channel, like Brian Terwilliger and Brian Herter. When Comcast Spectacor officially brought it back on November 16, 2021, the group revived many of the shows from its old run on television. But after it waned in popularity, NBCUniversal shut down G4 in 2013.
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It even had its own broadcast studio meant to host professional esports events. The channel ran for years with popular programs like Attack of the Show! and X-Play. G4 was first launched in 2002 by NBCUniversal.
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